retail / Activewear

In their own ways, both companies will provide major updates on how they plan to win back customers.

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.

Sheena Butler-Young and Brian Baskin delve into whether this year’s high-profile campaigns, critical executive changes and a blockbuster sneaker release signal a newfound focus on female athletes.

The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.

The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.

Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.