Activewear
Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.
Exclusive: Inside Hoka’s Fashion Ambitions
In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.
Nike Told to Compensate Workers in High-Profile Labour Controversy
An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.
5 Takeaways from Nike’s Earnings
New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.
Why Are Sneaker Collaborations So Boring?
Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.
This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.