The Business of Beauty Global Forum 2025 is now available to watch on-demand. Hear from Tracee Ellis Ross, Hailey Rhode Bieber, Tarang Amin, Amanda Baldwin and more as they explore the challenges facing the global beauty industry today — and the biggest opportunities for growth ahead.
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”
Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
A crop of successful founders are finding their beauty business may not be enough to keep them occupied. Many are taking their life learnings and dispensing them to the public — through books, on-demand talks and accelerator programs — for a price.
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Founder and co-chief executive Tracee Ellis Ross went back to her television roots with a Pattern commercial for connected and linear TV featuring the cast of her early 2000s TV show 'Girlfriends.'
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
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The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
The prestige skincare and wellness line founded by the British supermodel entered liquidation proceedings after failing to file its company accounts.
Hair care was the second fastest-growing category at L’Oréal last year after fragrances.
The mass personal care brand’s sale price topped £1 billion, according to a report in the Financial Times.
The American cosmetics retailer said on Wednesday that longtime financial executive Chris Lialios will serve as interim chief financial officer until it finds a suitable replacement for outgoing CFO Paula Oyibo.
The group known as COMCO said on Tuesday it will investigate the mass skincare brand’s parent company, Beiersdorf, over a pricing dispute with a local retailer.
After three years as chief executive, Leahy will step down from her role by year-end, and will retain her board seat while assisting the company in finding a successor.
The consumer goods giant announced on Monday that it had signed a definitive agreement to acquire the American men’s brand, known for its soaps and grooming products.
The Seattle-based e-commerce company is betting that sales growth in its beauty category, which includes Estée Lauder’s Clinique, Olaplex and L’Oréal’s Urban Decay, will offset the impact of tariffs on its upcoming Prime Day event.
