Beauty

Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.

As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.

At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.

The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner and Tatcha’s chief marketing officer Nicole Frusci joined BoF’s Alice Gividen on stage to explore building a lasting beauty business in an ever-changing market.

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.