The Business of Beauty Global Forum 2025

The Business of Beauty Global Forum 2025 is now available to watch on-demand. This year’s sessions featured impactful conversations from some of the most influential voices in beauty today:

• Tracee Ellis Ross, owner, founder and co-CEO of Pattern Beauty, discussed the power of celebrating differences and building community.
• Hailey Rhode Bieber, founder and creative director of Rhode, shared her vision for Rhode as a “legacy brand in the making” and how it’s more than just about the product — it’s about creating a world her audience can feel part of.
• Tarang Amin, chairman and chief executive of E.l.f. Beauty, spoke about leading E.l.f. Beauty’s transformation from $100 million to $1.3 billion in sales and thriving in today’s fast-paced beauty market.
• Amanda Baldwin, chief executive of Olaplex, reflected on her mission to transform Olaplex and why every brand’s challenges are part of its journey.

Please find the full agenda for each session below.

SESSION 1: OUR PLACE IN CULTURE

• Introducing The State of Fashion: Beauty — Priya Rao and Kristi Weaver
• The Global Retailers Making a Local Impact — Anchit Nayar and Andy Lightfoot in conversation with Priya Rao
• Why Mexico Is the Next Frontier — Huguette Cervantes Laing, Rémi Martini, Anna Sarelly and Nour Tayara in conversation with Sandra Velasquez
• Inside the Halal Beauty Boom — Dr. Sari Chairunnisa in conversation with Brennan Kilbane
• Black Beauty Is Just Beauty — Melissa Butler in conversation with Priya Rao
• What the Disappearance of Immigrants Means for Democracy — Lindsay Toczylowski
• Presenting: The Business of Beauty Global Awards Jury — Robin Tsai, Ali Goldstein, Isamaya Ffrench, Marianna Hewitt and Carolyn Bojanowski in conversation with Imran Amed

SESSION 2: INSIDE THE INDUSTRY

• Moving at the Speed of E.l.f. — Tarang Amin
• Seizing the Men’s Beauty Opportunity — Marc Terlet and John Ludeke in conversation with Brennan Kilbane
• Strategic Reinvention: Growing a Beauty Brand With Staying Power — Christopher Skinner and Nicole Frusci in conversation with Alice Gividen
• The Influencer Brand Masterclass — Susan Yara and Mikayla Nogueira in conversation with Priya Rao
• Transformation Not Turnaround: The Olaplex Story — Amanda Baldwin in conversation with Priya Rao
• Community, the Key to a Winning Strategy — Tracee Ellis Ross in conversation with Imran Amed

SESSION 3: CONNECTION IN THE AGE OF DISRUPTION

• Making Meaning in a Time of Chaos — Varun Soni
• After the Wildfires: Building Resilience Together — Iván Pol, Amy Liu and Stacy Cunningham in conversation with Sheena Zadeh
• The Disinformation Effect: How to Create Trust in Science and Wellness — Sydney Towle in conversation with Brennan Kilbane
• Next Gen Brands, Next Gen Consumers — Marc Elrick, Ava Matthews and Sumin Lee in conversation with Liz Flora
• How Prestige Beauty Customers Define True Value — Mary Carmen Gasco-Buisson in conversation with Johanna Stout
• Finding a Path to Your Next Act — Yasmin Sewell in conversation with Imran Amed
• Breaking Beauty’s Barriers — Hailey Rhode Bieber in conversation with Priya Rao

The Business of Beauty Global Forum 2025 is made possible in part by our partners Front Row, Unilever Prestige, Citi, McKinsey & Company, Getty Images, Grown Alchemist and Stanly Ranch and our awards partners L’Oréal Groupe and Sephora.

Special thanks to our Business of Beauty Global Forum Gifting Partners: BÉIS, Nike, Grown Alchemist, Vintner’s Daughter, Beauty of Joseon, Tata Harper, U Beauty, Macrene Actives, Tatcha, Ultra Violette, 111Skin, Vyrao, Horace, Naturium, Oak Essentials, Tower 28, T3, Pattern Beauty, Olaplex, Agent Nateur, Aurezzi, Vida Glow, Dore&Rose, Space NK, Intelligent Change, Homecourt and Shark.