Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Korean Fashion Be as Big as K-Beauty, or K-Pop?

K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight beyond pop culture moments. (BoF Team )

Key insights

  • Korean fashion brands are in the global spotlight this year between securing prominent spots at fashion events and landing partnerships with companies such as Nike and Google.
  • A robust emerging designer scene is distinguishing K-fashion from European and Japanese counterparts as global interest in Korean culture provides these labels an opportune moment to grow.
  • Winning global popularity could be a challenge for a regional fashion scene that’s relatively young with more niche appeal than other Korean cultural exports such as K-pop.

The Daily Digest Newsletter

The essential daily round-up of fashion news, analysis, and breaking news alerts.
Plus, access one complimentary BoF Professional article of your choice, each month.

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

To help it debut the Ava Rover, its newest lifestyle sneaker,

Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

© 2025 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Daily Digest Newsletter

The essential daily round-up of fashion news, analysis, and breaking news alerts.
Plus, access one complimentary BoF Professional article of your choice, each month.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON