Marketing Coordinator

Marketing Coordinator

About the Role

We’re looking for a highly organised and enthusiastic Marketing Coordinator to join Fruity Booty. This is a hands-on, varied role supporting the delivery of brand and marketing activity across all channels from social media and email to partnerships and events. 

We're looking for someone who’s tapped into what’s happening in fashion, culture and digital trends, someone who instinctively understands the conversations shaping our customer/audience.

You’ll work closely with the Founder, Creative Director, and our in-house Content Creator to help drive campaigns, support daily marketing tasks, and bring brand moments to life. This role is ideal for someone who thrives in a collaborative team and is looking to grow within a fast-paced, creative brand. This role has the potential to evolve into a Marketing Manager position over time.

Key Responsibilities

Strategic Support

• Support the planning and coordination of the marketing calendar, including product launches, brand campaigns, and seasonal activity
   

• Assist in maintaining the content calendar across social, email, and digital touchpoints
   

• Support the execution of integrated marketing campaigns across email, social, influencer, gifting, events, and paid media
   

• Write and edit copy for emails, product launches, social posts, and press releases in line with Fruity Booty’s tone of voice
   

• Coordinate influencer gifting: research profiles, manage fulfilment logistics, and communicate via DMs
   

• Track campaign performance across email, social, gifting, and paid media, and help gather insights for team reporting
   

• Contribute ideas and input to Instagram, TikTok, Pinterest, and influencer strategy through research and community engagement
   

• Assist in researching and coordinating brand-aligned partnerships and collaborations
   

• Track marketing spend and support budget documentation and reporting
   

• Provide production support for photoshoots, including logistics and on-set assistance
   

• Capture behind-the-scenes content and support general coordination on shoot days
   

Day-to-Day

• Assist with planning and scheduling social media content, particularly Instagram and TikTok (in collaboration with our Content Creator)
   

• Manage day-to-day contact with the PR agency.
   

• Coordinate PR outreach and gifting logistics – from responding to DMs to liaising with press
   

• Support and coordinate with the Paid Ads agency
   

• Help organise events, pop-ups, and community activations
   

• Support email marketing – writing copy, editing, and scheduling weekly mailers
   

• Work with the E-Commerce team to align marketing with product and trading priorities
   

• Maintain and support Fruity Booty’s brand tone of voice across all channels

Key Skills and Qualities

• Have 1–2 years of experience in a marketing, brand, or social media role (fashion/lifestyle experience is a plus)
   

• Are a confident communicator with a strong eye for detail and tone
   

• Enjoy working across multiple projects and staying organised under pressure
   

• Are plugged into digital and social trends, especially on TikTok and Instagram
   

• Thrive in a small, creative team where no two days are the same
   

• Are proactive, collaborative, and excited to grow your career in marketing

   

• Great if you’ve used Klaviyo, Shopify, Unum, Google sheets