Bonobos

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.

At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.

As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.

The pandemic inspired creatives to launch all sorts of secondary businesses. Brands must toe the line of encouraging employees while being protecting of resources.

The fate of the traditional suit was already in question long before the pandemic. Where does the market go from here?

With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.

This week, Balmain announces Massimo Piombini’s successor, while Kering appoints a group executive to the helm of Brioni.

Both clothing businesses, which were acquired by the American retail giant in 2017, are unprofitable, according to a report by Vox.