The RealReal

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Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
Can Luxury Bags Be Smart Investments?
As top luxury labels raise prices and tighten distribution, designer bags are garnering higher prices at resale, with some styles from coveted brands retaining a significant portion of their retail value long after purchase.
Is the Consumer Spending Rebound for Real?
This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.
Biden Just Won a Narrow Victory. Is Washington Gridlock Good for Fashion?
This week, everyone will be talking about the results of the US election, the booming resale market, Singles Day and Farfetch's results. Get your BoF Professional Cheat Sheet.
The Future of Resale: 5 Key Questions
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.
How the Climate Crisis Is Reshaping Luxury
Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.
Why Gucci Is Getting Into Resale
Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.
Power Moves | Condé Nast Entertainment Hires President From Walt Disney Company, Gucci Global Head of Diversity Departs
This week, Condé Nast announced Agnes Chu will lead its entertainment division, while Renée Tirado left Gucci to launch her own consulting firm in New York.
The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.
Will Luxury Resale Take Off in China? It’s Complicated.
Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.
Will Luxury Resale Take Off in China? It’s Complicated.
Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.