e-commerce

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.