Kirsten Green

A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation.

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

The Forerunner Ventures founder, who has backed the likes of Warby Parker, Glossier and Away, discusses her investment thesis and how to win in today’s retail reality.

The venture-backed e-commerce startup will sell plus-size ready-to-wear from designer labels like Prabal Gurung and Michael Kors.

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.

In our final post in a week of articles on e-commerce innovation, we are pleased to launch Elevator Pitch, a recurring feature on BoF that will