FORERUNNER VENTURES

The luxury e-commerce site was founded in 2017, and backed by investors like Forerunner Ventures and Norstrom.

The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.