Maybelline New York

These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.

Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.

The beauty conglomerate posted higher-than-expected first-quarter sales, powered by growth in the division that makes luxury cosmetics and strong demand in Asian countries like China and India.

This week, Maybelline named Youtube star Manny Gutierrez its first male ambassador, and garment workers protest world's lowest minimum wage in Bangladesh.