Malique Morris

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.

Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.

Securing an exit at a desirable valuation has gotten harder for start-ups in recent years. But brands with strong growth strategies and loyal followings can still attract buyers that will maintain their integrity while taking their businesses to the next level, regardless of economic conditions.

A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.