Sheena Butler-Young

As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.

Even as luxury fashion brands face declining demand, jewellery sales are booming. The Debrief explores how smaller designers and novel pieces are capturing consumer interest and finding new paths to growth.

As immigration raids in Los Angeles spur large-scale protests, the fashion industry has remained largely silent. The Debrief explores the reasons behind the muted response and the tangible actions brands can take to support vulnerable workers.

In 2020, fashion pledged solidarity and systemic change. Now, as political tides have turned, only a few brands are willing to speak up — or follow through.

Sheena Butler-Young and Brian Baskin delve into whether this year’s high-profile campaigns, critical executive changes and a blockbuster sneaker release signal a newfound focus on female athletes.

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.