Audemars Piguet

The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.

After three years of declines, prices of pre-owned watches appear to have bottomed out.

'Big Four' watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

The Big Four watchmaker will slow or even suspend production increases as new leader Ilaria Resta works to ‘solidify the company.’

From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.