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From Christian Dior to Fenty Beauty, fashion and beauty brands from across the globe have gained exposure from the Paris Olympic Games. The marketing value of these varied activations has yet to be tallied but one of the biggest winners in China might end up being Maogeping, a cosmetic brand enlisted by the country to be its official team provider. Helmed by its namesake founder and make-up artist Mao Geping, the brand is on site to ensure the country’s 400-plus athletes present their best selves — both on and off camera.
