E-Commerce Firm Jumia Draws Takeover Interest From Axian
A deal between the biggest e-commerce platform in Africa and telecommunications company Axian would help both company expand across the continent.
media / Social Media
Media
The Debrief | Celebrating Black Style Inside the 2025 Met Gala
2025’s Met Gala spotlighted tailoring, Black dandyism and creativity, prompting discussions on representation and the event’s evolving exclusivity. DTC correspondent Malique Morris joins The Debrief to reflect on the night’s boldest looks and what they reveal about fashion’s cultural power.
The Debrief | Celebrating Black Style Inside the 2025 Met Gala
2025’s Met Gala spotlighted tailoring, Black dandyism and creativity, prompting discussions on representation and the event’s evolving exclusivity. DTC correspondent Malique Morris joins The Debrief to reflect on the night’s boldest looks and what they reveal about fashion’s cultural power.
Meta Faces FTC Trial With Instagram, WhatsApp Breakup at Risk
In a landmark antitrust lawsuit set to go to trial Monday, the FTC will argue Meta’s acquisitions were illegal, citing the decline of Meta’s apps through increased ads and weakened privacy protections.
The BoF Podcast | Vanessa Friedman on the Past, Present and Future of the Met Gala
The New York Times’ chief fashion critic joins BoF founder and editor-in-chief Imran Amed to share her 2024′s Met Gala.
Is the TikTok Fashion Boom Already Over?
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.
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Op-Ed | Television’s Enduring Influence on Fashion
In the age of Instagram, the narrative power of television still gives it tremendous power over how Americans dress, argues Hal Rubenstein.
Media
The BoF Podcast | Gabriella Karefa-Johnson on Building a Better Fashion Industry
The stylist and fashion editor reveals to BoF founder and editor-in-chief Imran Amed why she resigned from Vogue and how she is channelling her influence and energy to support that next generation of fashion talent.
The BoF Podcast | Gabriella Karefa-Johnson on Building a Better Fashion Industry
The stylist and fashion editor reveals to BoF founder and editor-in-chief Imran Amed why she resigned from Vogue and how she is channelling her influence and energy to support that next generation of fashion talent.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger
Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.
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The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
What Social Media’s Meltdown Means for Fashion
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
Retail
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
BoF LIVE: How Brands Can Leverage the Power of Social Media
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies — BoF’s Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.
The News in Brief
Billionaire H&M Founding Family Speeds Up Share Purchases
The Persson family and its related companies owned over 60 percent of H&M's shares at the end of May, prompting speculation the company may return to private ownership.
Kate Moss’ Cosmoss Enters Liquidation
The prestige skincare and wellness line founded by the British supermodel entered liquidation proceedings after failing to file its company accounts.
Vivienne Westwood and Rei Kawakubo Paired for Blockbuster Exhibition
The two era-defining avant-garde fashion designers will be the subject of a major exhibition at the National Gallery of Victoria in Australia.
Exclusive: Smythson of Bond Street Acquired by Oakley Capital
The British luxury lifestyle brand, known for its leather handbags, notebooks, homeware and other accessories, will look to accelerate its growth and expand internationally.
L’Oréal to Acquire Hair Care Brand Color Wow
Hair care was the second fastest-growing category at L’Oréal last year after fragrances.
Bold Management Acquires Influencer Agency The Digital Prototype
The deal bolsters Bold’s talent management capabilities in France.
Prada Credits Sandal’s Indian Legacy Amid Uproar
The Italian fashion group has acknowledged the Indian roots of a new open-toe sandal design after criticism from artisans and politicians.