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How Dubai Is Defying the Luxury Downturn

Last week, Zegna staged a runway show in Dubai the emirate, following in the footsteps of Roberto Cavalli, Armani and Chanel. The emirate remains the most established hub for luxury shopping in the Gulf region, which has bucked the industry’s downward trend.
Zegna staged its Spring/Summer 2026 show in the fast-growing Dubai market last week.
Zegna staged its Spring/Summer 2026 show in the fast-growing Dubai market last week. (Getty Images)

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DUBAI —

Further Reading

Examining Qatar’s Fashion Hub Ambitions

Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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The Daily Digest Newsletter

The essential daily round-up of fashion news, analysis, and breaking news alerts.
Plus, access one complimentary BoF Professional article of your choice, each month.

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