Marketing / Entertainment

Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.

This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.

In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.