Technology

A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.

The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.

The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.

Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.

At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.

The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.

Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

The project had been seen as a potential way forward after the weak introduction of the Apple Vision Pro, a $3,499 model that was too cumbersome and pricey to catch on with consumers.

Trump’s executive order was designed as a short-term solve — and doesn’t guarantee the availability of TikTok in the US beyond the 75-day reprieve.