E-Commerce
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
Decoding Fashion and Retail Priorities With BoF and Shopify
Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.
De Minimis’: The Trade Perk Trump May End as China Tensions Rise, Explained
President Trump is considering changes to the US “de minimis” exemption on import tariffs, which has become controversial due to its role in trade imbalances and the rapid growth of Chinese e-commerce platforms.
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
The Best of BoF 2024: Fashion Adapts to a Tough Reality
Facing depressed consumer sentiment and a slew of other macroeconomic headwinds this year, the industry was forced to revisit a timeless retail playbook: compelling product, prudent spending and a revival of brick and mortar.
Will Shein’s IPO Make it in 2025?
The ultra-fast-fashion giant could be the biggest listing in London for years, but controversies around the company’s business practices and links to China are dragging on the process.
The BoF Podcast | How Independent Brands Can Thrive in a Fashion World Ruled by Giants
At BoF VOICES 2024, 1 Granary founder Olya Kuryshchuk hosted a panel on independent fashion with designer Roksanda Ilincic, consultant Bohan Qiu, and Antwerp Royal Academy director Brandon Wen.
J.Crew: How to Build an ‘Ageless’ Brand
As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.
Lord & Taylor Will Relaunch as an Online Off-Price Retailer
Under anonymous new owners, the iconic department store has a new identity as a discount luxury e-commerce site and a licensed brand name to be distributed in department stores.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers
Early promotions and consumer resistance to a rise in prices contributed to healthy sales growth over the holiday weekend. But consumers' growing expectations for discounts could spell trouble next year.