Member Exclusives
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
Luxury Brands Bet on Experiential Retail to Revive China Sales
Louis Vuitton’s latest Shanghai store is a 30-metre-high, ship-shaped experience called ‘The Louis.’
Fashion’s Chaotic New Regulatory Reality
The regulatory environment is becoming more complicated as European politicians roll back on regulations that were intended to make the industry more sustainable.
Territorial Pissings with Rick Owens
Fashion’s master of the Dark Arts presents dual challenges to orthodoxy with his new show for men and a spectacular retrospective
For Makeup that Performs, Look to Drag Queens
The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
Can Korean Fashion Be as Big as K-Beauty, or K-Pop?
K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Can Korean Fashion Be as Big as K-Beauty, or K-Pop?
K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
New Balance Bets Its Basketball Future on Cooper Flagg
The brand known for its running shoes is making its mark in the basketball business after signing 18-year-old NBA Draft top pick Cooper Flagg.
AI Shopping Platform Daydream Launches in the US
The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
The Return of Old-School Celebrity Campaigns
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
Ready for Relaunch? Jonathan Anderson’s Dior Challenge
The stakes are high for the designer’s debut at the French megabrand as owner LVMH faces mounting pressure to resolve problem areas in its portfolio.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.