This Week In Fashion
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
Making Sense of This Week’s Big Fashion Bankruptcies
News of Forever 21 and Hudson’s Bay facing liquidation this week rang alarm bells for an industry already facing macroeconomic challenges this year. But their failures could have been avoided.
What a US Recession Would Mean for the Global Fashion Industry
Economists raised the likelihood of a recession in the US, Canada and Mexico this week as Trump’s tariffs rattled global markets, exposing the fashion industry to uncertainty and possible deceleration.
With Trump’s Tariffs, It’s the Uncertainty That Stings the Most
The new tariffs and constant reversals have knocked global businesses off balance and left them straining to adjust to a mercurial new reality.
Is Sustainable Fashion Losing Its Most Powerful Ally?
This week the European Union announced plans to water down sustainability reporting and due diligence regulations, which would have been among the strictest globally. Critics say the retreat puts fashion’s environmental and human rights ambitions at risk.
Is Sustainable Fashion Losing Its Most Powerful Ally?
This week the European Union announced plans to water down sustainability reporting and due diligence regulations, which would have been among the strictest globally. Critics say the retreat puts fashion’s environmental and human rights ambitions at risk.
Saks Needs to Earn Back Brands’ Trust
Relations between the owner of Saks, Neiman Marcus and Bergdorf Goodman and its vendors are at an all-time low. But both sides need each other more than they’d like to admit.
Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?
A Death Blow for Dupe Culture, Deferred
President Trump’s ruling this week to end the de minimis tax loophole could be a bust for Shein and Temu, but a boon for all the mid-priced brands they’ve ripped off over the years.
Why Dior Needs a Change
Kim Jones is exiting the brand, with Maria Grazia Chiuri expected to follow suit in the coming months. Will a creative shakeup reinvigorate excitement for LVMH’s second-biggest brand?
What Trump’s Crackdown on ‘Woke Capitalism’ Means for Fashion
This week, the US President took aim at climate action and diversity, equity and inclusion programmes, institutionalising a growing backlash against so-called ‘woke capitalism.’
Lessons From the Last Week of TikTok
Barring a last-minute miracle, a new generation of creators are about to learn firsthand the high cost of relying too heavily on one platform.
What’s Behind the 2025 M&A Wave
True Religion, Kapital and Christian Lacroix are among the brands that have changed hands recently, but bigger deals may still be some ways off.