VETEMENTS
Vetements is a luxury fashion brand founded by Georgian fashion designer and businessman Demna and Guram Gvasalia. The brothers founded Vetements in 2014 in Zurich, where its headquarters remain.
VETEMENTS (from vêtements [vɛtmɑ͂], French for "clothing") was started as a clothing and footwear "design collective" founded by Demna and Guram Gvasalia. The brand was designed by a collective of their friends who had previous experience at Maison Margiela, Louis Vuitton, Balenciaga, CELINE, and Antwerp’s Royal Academy of Arts. Championing a more 'pragmatic' approach to fashion, VETEMENTS reflects the 'down to what today's youth wear. Vogue has stated: "Part of the genius of Vetements is its appropriation and refinement of mass culture into tongue-in-cheek garments."
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Zurich, Switzerland
Zurich, Switzerland
Zurich, Switzerland
Zurich, Switzerland
Zurich, Switzerland
Zurich, Switzerland
Zurich, Switzerland
Can Vetements Survive Without Demna?
This week, Georgian designer Demna Gvasalia exited the subversive luxury streetwear label, raising questions about the future of the brand — and the state of fashion itself.
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Demna Gvasalia’s Exit From Vetements Marks the End of a Fashion Cycle
The once-white-hot label, where the Georgian designer made his name before becoming creative director of Balenciaga, was the poster child for the rise of luxury streetwear.
Announcing Wales Bonner, Vetements, Lucky Brand and Anest Collective
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Vetements Still Has Something to Say
The hanger appeal of the clothes is no longer so evident. The message they're conveying, however, is as unsettling as ever.
Who’s Really Driving Georgian Fashion? Not Demna.
Demna Gvasalia may be the very public face of Georgian fashion but behind the scenes it is a different story. BoF reveals the power brokers investing in the market.
Vetements Does Vetements
Fashion moved on, but Demna Gvasalia stuck to his formula. Thursday's celebration of juvenile rebellion felt oddly relevant now that the pendulum has swung back to formality.
At Paris Couture, a Return to Elegance
The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.
A Personal Proposition at Vetements
The show was stark, intense, martial — but the harsh spirit had actually been induced by a universally consoling truth.
The Truth About Vetements
In the latest Lyst Index, BoF crunches the data to identify the hottest brands and top selling products of Q1 2018, revealing the truth about whether much-hyped Vetements is still performing.